Johnson City, TN · Serving the Tri-Cities

Operations and automation systems for Johnson City & Tri-Cities businesses

The owner-led businesses around Johnson City, Jonesborough, Kingsport, and Bristol don't need another app to log into. They need the busywork to run itself — lead handling, follow-up, scheduling, websites, and reporting, built around how you already work. AI where it earns its place, not for its own sake.

Based in Johnson City · Custom-built, you own it · Systems, not hype

The work that quietly eats your week

Most owner-led businesses in the Tri-Cities lose hours every week to the same things: leads that don't get answered fast enough, follow-ups that depend on someone remembering, data typed in twice, and reports rebuilt by hand. None of it is hard. All of it is constant. That is exactly the kind of work a well-built system does better than a busy person — every time, without being reminded.

What we build

Every engagement is scoped to your actual operation — no packages, no off-the-shelf bundle. A practical mix of the following, in the order that earns its keep first.

Voice agents

Answer calls, qualify leads, and book appointments around the clock — inbound, outbound, or bridged to your own phone.

Workflow automation

Lead handling, follow-up, scheduling, and CRM updates that run themselves, so nothing sits overnight and nothing slips.

Websites & SEO

Fast, modern sites built to be found locally — the same kind of work behind the page you are reading.

Knowledge & documentation systems

Turn what lives in your head into searchable systems your team and your tools can actually use.

Reporting & dashboards

The numbers you check every week, refreshing on their own instead of being rebuilt by hand.

Consulting & execution

Not a strategy deck. We map the highest-cost bottleneck and build the fix — bundled scope, clear terms.

Why local matters here

The McCarty Enterprises Group is based in Johnson City — not a national agency routing you to an account manager three time zones away. You work directly with Doni, the person doing the build, in plain language, and you own the systems outright.

If you are an owner in the Johnson City, Kingsport, or Bristol area, there is also the option to work locally, in person.

How it works

  1. Diagnostic call (15 min, free) — We find where your time is actually going and whether automation earns its keep. If it doesn't, we'll tell you.
  2. Scoped build — A clear plan for your operation: what gets built, what it does, what it's worth.
  3. You own it — Engagements run 50% upfront, 50% on completion. The systems are yours to keep.

Questions, answered

Do you work with businesses outside Johnson City?

Yes — across the Tri-Cities: Jonesborough, Kingsport, Bristol, and the surrounding East TN and Southwest VA area. The work is remote-friendly; being local just makes meeting up easy.

Is this only AI?

No. AI is one tool. The work is operational systems — websites, automation, reporting, knowledge — built around outcomes. AI gets used where it genuinely earns its place.

What does it cost?

Every build is custom-scoped, so there is no single sticker price. Engagements run 50% upfront and 50% on completion, and we start with a free diagnostic call so you see the value before you commit.

How long until something is running?

It depends on scope, and you will get a real timeline on the diagnostic call — not a number off a page.

Do I have to switch all my tools?

No. We build around the stack you already use wherever we can. The goal is less friction, not a forced migration.

Let's find your first system.

Fifteen minutes, no pitch. We map your operation, find the friction, and show you what to build first. If there's no fit, we'll say so.